Leadership books are a dime a dozen these days. But whenever a good buddy recommends a book, I’m eager to dig in. Especially when that friend is a time-tested leader. Switch is a book about change. We all know how difficult it is to motivate people to change. The Heath brothers present a basic strategyContinue reading “SWITCH: HOW TO CHANGE THINGS WHEN CHANGE IS HARD – Chip Heath & Dan Heath (2010)”