Leadership books are a dime a dozen these days. But whenever a good buddy recommends a book, I’m eager to dig in. Especially when that friend is a time-tested leader.
Switch is a book about change. We all know how difficult it is to motivate people to change. The Heath brothers present a basic strategy for instilling change in the life of an organization. The principles are backed with credible research and are supported with real life examples.
The most helpful ingredient in Switch is the central truth, namely – leaders must engage both the rational and emotional sides of people in order for change to be implemented in a way that benefits an organization.
3.5 stars
Veritas et Lux 
Love this book. I have told the elephant and rider story on many occasions.